Beerway To Heaven

Posted on | May 20, 2008 at 6:35 am | 1 Comment

I win! Steve didn’t post anything on Monday May 19th and I did, so I now have the most consecutive days of blogging between us! Woo hoo! Someone else can total up the number of days. I’m not good at math.

It’s something of a hollow victory, since I’ve been feeling burned out myself and have been thinking about taking a day or week off from blogging. Steve beat me to it only because he’s on vacation in Europe and it’s hard for him to post. But I’ll take what I can get.

Anyway… I was noticing around the end of last week that there was an increase of traffic to this blog by people searching for the phrase “beers in heaven”. That’s what I titled the blog entry about my friend Jeff passing away a few years ago. I couldn’t figure out what was going on there. The title was an obvious play on Eric Clapton’s “Tears In Heaven”, the song he wrote about the death of his young son. But why were people suddenly searching for “beers in heaven”?

Then I watched the season finale of The Office from last Thursday. Now I understand. Steve Carrell’s character Michael Scott is portrayed as a writer of parody songs, and his masterpiece “Beers In Heaven” is mentioned several times in the episode. Unfortunately, you never get to hear it. Although you do get to hear him mangle Supertramp’s “Goodbye Stranger”.

So… you never know what’s going to bring traffic to your site. Best to pepper it with as many pop culture references as possible! Huzzah!

Latre.

Jogged Today: Yes (@ 52°F). Not full route; no iPod.

Update: I really should’ve called this entry Steinway To Heaven.